There are only two ways known to man to make more money. One is to print more currencies for himself the second is to exchange value for money.
For the first means, it is not a very smart idea for even the government to keep printing money uncontrolled. This can harm the economy and devalue the currency.
And if you’re not the government, it becomes even harder because it is unlawful to print currencies without permission from the ruling power.
So, you have one option left, which is exchanging value for money and this can be accomplished in three major ways.
Three Major Ways of Making Money
- By selling physical products
- By selling digital products
- By selling services.
Selling Physical Products
This means of making money is as old as trade itself. As soon as man started exchanging items of need for what he had, he was known to be selling physical product.
When you have a product that people can see and touch and people want hard enough to exchange for money, it doesn’t matter if the medium of awareness was through the internet or offline, you are directly engaged in the sale of physical products.
Selling Digital Products
This came about with the advent of technology.
The earliest form of digital products that we know are audio recordings either of music or of knowledge.
A rendition that could have been done physically can now be transmitted across many places in as many copies as possible through recordings.
As technology advanced, we now have various forms of digital products. From webinars to audiobooks to eBooks, the list goes on.
Most of the digital products available to us today due to the ease of using the internet are transmitted through the internet and so selling digital products can be fully planned and carried out online.
A third way of making money is to offer service in exchange for a payment. When you offer a service, you are offering your time and expertise in a particular field of endeavour in exchange for dollars.
Offline, people offer various services from delivery service to chauffeuring to advisory to performing and so on, there are countless services offered by countless people on daily basis.
On the internet, there are also so many services you can offer, from web development to content creation, social media management, eBook publishing, the online world offers you the opportunity to offer a whole lot of services to various people all around the world from the comfort of your home or your preferred workspace.
One of the fun things about offering services online is that it is not location dependent.
Unlike offline where there will be some form of contact between the person offering the service and the person receiving the service, the internet gives you the opportunity of offering services from whatever location you choose without the need to be bothered by location.
So now that we know exactly what we can sell online, how do we sell these things?
How to Sell Products and Services on the Internet
- Through a website
- Through social selling
- Through third party platforms
Owning Your Own Website
The internet can be likened to an open, endless amount of land where anyone can come, buy a piece of real estate and pitch their tent and start selling.
For you to be very successful selling online and to maximize the effect of your offerings, you need to sell from your own piece of real estate, which means you need a website to sell confidently and successfully.
A website gives you full control over your data and as far as you maintain it periodically, no one is going to remove your product or service offering from your website and stop you from selling what you sell.
If you sell a physical product, you can get a web developer to build a website for you and upload images of your products to it.
One pro tip is to ensure that your website is engaging and interactive enough to hold the attention of everyone that visits and move them intuitively from product selection and information until checkout.
It’ll be great to have a cart enabled on your website and have payment gateways activated too.
It is a most pleasurable experience if your website has a full suite of commands that can lead a visitor from point of engagement up till point of payment. This way, you can always sleep easy knowing that if you sold physical products, all you need to do is to deliver them.
It gets better if you sell digital products. With your digital products hosted on your website, it is always great to have them ordered and delivered immediately.
You get your payment through the payment platforms installed on your website. If you run a service business, through your website, you can get your service ordered and delivered and also get your payment electronically transferred.
Social selling refers to selling your products or services through social media platforms. On social media platforms like Facebook, Instagram, WhatsApp and WeChat, a whole lot of business transactions are carried out on daily basis.
People upload their products images to platforms like Instagram where you can see them, you can also upload product videos and show people how to use and interact your products.
Since a whole lot of people congregate on social media o find their points of interest, it is most advisable to have a page on these platforms where you can get to meet prospective customers.
To get people’s attention, it is advisable to engage in content marketing on social media. If you have a service-based business like a coaching program for example, by educating people free of charge along the lines of your expertise, you get people more interested in taking up your paid offerings.
Third Party Platforms
There are dedicated websites on the internet built for the purpose of marketing and sales of specific products or services.
If you have physical products, digital products or a service you offer and you don’t want to go through the effort of building and maintaining your website, you can list your product on a third-party platform like Amazon, Jumia and Konga for physical products.
Affiliate websites are a good option for digital products. If you have a digital product, you can sell it through platforms like Clickbank and JVZoo.
If you have a service you offer, you can register on platforms like freelancer.com, Upwork and fiverr.
For each niche, product or service offering, there are third party platforms where you can sell online and make cool money.
Selling online can be an exciting adventure if it is done in the right way. The very first step is to know what it is you want to sell; the next step is to know how you want to sell it. Then you find the target audience who will offer what you want in exchange for your product. So, whether you build your own website, sell on social media or through third party platforms, you can always make a killing selling online. Pick your best choice and start today.